Everything you need to know about advertising with IN-Business Wellington Magazine

IN-Business Wellington, Magazine is the only regionally focused, world-class magazine, for businesses that want expert knowledge to grow quickly and connect locally.

If the information below does not answer your question, feel free to contact us and we will get back to you. If you would like our full media kit, email or phone us and we will provide it.

HOW CAN WE HELP YOU?

• Our unique advertising partnerships help you make credible connections with the Wellington business community, including central and local government.
• We write editorial business profiles and case studies that provide good readership value while representing your business and people positively and fairly.
• We provide coverage of events that are important to Wellington business, this helps increase the profile of your business and keeps you ‘in the know’.
• We can help you establish and build relationships with customers on mailing lists through our unique distribution partnerships.
• We invite contributions on newsworthy events, profiles and stories, so keep in touch and share what you think Wellington should be reading about.

PROMOTION OPTIONS:

SPONSORED SUBMISSION
A sponsored submission (copy written by client) is available where clients reserve one page (500 words) to contribute expert opinion or advice. We retain editorial responsibility and ensure it is attractively set out.
Also included in this offer is a 1/6 page advertisement.

PAID INTRODUCTION
An opportunity to share interesting news about your business by writing a brief outline - Who are you? What do you do? Whats new? The IN-Business team are happy to assist with writing and reserve editing rights for ‘best-fit’ layout. 130 words or 90 words with small image.

SPONSORED EDITORIAL PROFILE
This is an effective way to convey interesting and important information about your company to readers. Sponsored profiles are not advertorials. No logo’s are used and we will not attempt to sell any product or service directly through the article.
The idea is to positively raise the profile of your business with a clear story relevant to readers. There is no formal sign-off from the client before publishing; whilst we charge for the profile to ensure credibility of content it is important that we retain editorial responsibility and objectivity.

How it works:

1. Client summarises key themes or messages they would like the article to convey.
2. Agree size of article (1 to 3 pages).
3. Client provides background information. Eg annual report, strategic plan, marketing brochure etc.
4. Journalist reviews information provided, does further research and designs some interview questions.
5. Interview arranged with key client contacts - including arranging for relevant photographs to be taken.
6. Journalist develops story/article with ‘angle’ that connects with readers. We can also talk to client’s customers or suppliers and include quotes to add depth and credibility to the article.
7. Sub editor & designer develop attractive layout for article with suitable image.
8. Once published, articles are available on PDF for client to use (promotional material, website etc).
9. We provide 100 copies of the relevant edition free of charge with each 2 page profile and additional copies at printed cost ($3 each), so that clients can distribute to existing and prospective customers.